There is no doubt that brand identity should be the touchstone for everything a company puts out into the marketplace. A brand’s story, logo, messaging, values, and ethos should be…

Regardless of your marketing budget, every marketer is trying to get the most out of it. If you’re a new startup, then squeezing the most out of every dollar spent…

Employment search and marketing has always been a very challenging process and one of the most important times that many people seem to overlook or rather neglect is marketing of…

Marketing involves the attempts a brand makes to attract potential customers and clients. The usual strategies focus on the top of the funnel where brands invite people in and sales…

When you finally decide to give a smile that you’ve always wanted, it comes to the point where you have to determine who’s going to carry out that treatment. When…

Instagram has a horrible reputation for being inhospitable to links. Have you tried inserting links to your portfolio in Instagram posts? Disappointment would have been the result. Also, how will…

Instagram has become the apex of all social media platforms. Everybody on the app is looking for one way or the other to make sure that they stay relevant and…

There are many different marketing strategies you can use, and a lot of them will work. Some won’t. It’s down to experimentation and always developing new ideas. One idea that…