SEO (Search Engine Optimization) is crucial to setting yourself apart from your competition online. This is true no matter what type of website you operate, but it is especially true of retail businesses.
You want your products to stand out among the rest. And if you run a Shopify store, you should consider looking into the best SEO apps for Shopify. There are a lot of techs available these days to make your life a little easier.
In the meantime, however, here are 9 tips that you can implement immediately to improve the search results for your store:
Table of Contents
1. Use Data-Proven Keyword Research
A simple internet search will yield the top keywords for whatever product or subject you are looking for. Begin including these in strategic locations throughout your site.
2. Optimize Your Metadata
Metadata is a key component of good SEO; most people aren’t very familiar with how it works. In short, metadata is keywords in URLs, title tags, and product descriptions.
3. Optimize Your Site Speed
This is important for first-time visitors (to give them a good impression) and for keeping repeat customers. They will take their business elsewhere if your site is slow and lagging.
4. Establish a Site Hierarchy
Consider this like a roadmap for your store. It tells the visitor where they want to go to find certain things. More importantly, it helps search engines prioritize the importance of each section.
5. Get to Blogging
This may seem a bit daunting, considering over a billion blogs on the internet. But you aren’t competing with them. You are only competing with the active blogs in your specific niche.
6. Improve the Overall User Experience
The reason for this is that sites with lower bounce rates (quick exits) typically perform much better in search engine performance.
Things such as improving site speed (#3) and offering exit-intent pop-ups, fast/free shipping, and dynamic product suggestions are all great ideas.
7. Optimize Your Store for Mobile
This one is a no-brainer. As more and more shopping is done on phones and tablets (44% by 2024), you need to be optimized for that market.
8. Incorporate Engaging Media and Video
A good start here would be 360 images, video/vlog content, as well as customer reviews and ratings. Bloggle comes with various sections. Add products, images, columns, videos to your Shopify blog posts like you do on the Shopify personalization feature.
9. Add Alternate Text to Images
Using the same relevant keywords as in your web pages and metadata, and adding them to your photo descriptions will create even more positive SEO results. What’s even better is the fact that the best SEO apps for Shopify will do this for you.
Research the Best SEO Apps for Shopify
It’s also important to note that not all tech is created equal. Just because an app claims it will improve the function of your store doesn’t necessarily mean it will. Do your homework. Look into the different apps available. Read the reviews and comments. This will help you decide which one is right for you and your Shopify store
