Keeping your e-commerce business thrive in this cutthroat digital world is no mean feat. In fact, it can get downright tricky with so many e-commerce ventures sprouting up left, right and center.
You might be wondering why aren’t your customers buying from you again? Do they not find your products attractive enough? Or maybe the signup process is too complicated?
If your website visitors don’t buy from you again and again, then you are probably not doing enough to draw them in.
With that said, staying ahead of the competition and keeping your store afloat requires some serious conversion rate optimization. In other words, you need to get creative and find ways to set your store apart from the rest.
That’s why we at 2 Visions have compiled this ultimate e-commerce conversion rate guide. By reading through each section of this article, you will gain a better understanding of how important your conversion rate is and how you can implement various strategies to improve yours.
Whether you’re just starting out or are looking for ideas on how to take your store to the next level, this guide has got you covered!
Table of Contents
Make Your Product Descriptions More Effective
This is the first thing your customers will read. If your product descriptions are not up to the mark, then you’re not going to see many sales.
People buy products based on their needs, wants, and emotions. The moment they find a product that seems to meet their requirements, they click “Add to Cart”. In that split second, the potential customer is asking themselves: “Will this product meet my needs?” “Will it make my life easier?” “Will it make me look attractive?” “Is this product within my budget?” and “Is this product trending?”
If you want to increase your conversion rate, you need to make sure that your product descriptions address these questions. Start with a list of the features that your product offers. Do you have a high-quality product with exceptional features that are trending?
If you want to increase your conversion rate, you need to make sure that your product descriptions address these questions.
Start with a list of the features that your product offers. Also make sure that the product descriptions are engaging, concise, and accurate. People want to know what they’re getting before they make a purchase. This is especially true if you have your products listed on a marketplace like Amazon or Etsy.
Use Persuasive Copywriting
When you use persuasive copywriting at the beginning of the sales funnel, you can greatly increase your conversion rate. However, copywriting is a skill that many e-commerce store owners ignore. But the truth is that every part of your website is an opportunity to persuade visitors to make a purchase.
Persuasive copywriting simply means using words that make your customers feel certain that they are making the right buying decision. You can use words like “incredible”, “shocking”, “unrivaled”, and “unstoppable” to describe your products. Avoid words that suggest doubt, like “perhaps”, “maybe”, and “could”.
This means that every blog post you publish, every email you send out, your call-to-action buttons, and every description written for social media posts also needs to be persuasive.
The sooner you start focusing on persuasive copywriting, the better your chances of improving your e-commerce conversion rate.
Bolster Your Marketing
Marketing is a significant part of making your e-commerce business as successful as possible. If you’re not marketing your products enough, you’re not going to see the results you want.
Make sure you’re tapping into all the marketing resources available to you. This can include email marketing, content marketing, influencer marketing, and social media marketing.
Organic Search Engine Optimization (SEO)
This is the process through which you optimize your website for search engines. Search engines, like Google, rank websites according to how “worthy” they are. The higher your page rank, the more likely it is that people will click on your website.
Influencer Marketing
Another great idea for boosting your eCommerce conversion rates is to leverage influencer marketing campaigns.
By reaching out to influencers in your niche, you can set up sponsored posts and product mentions that can help to drive targeted traffic to your website. This high level of engagement can help to boost your eCommerce conversion rates by driving more sales to your website.
Social Media Marketing
Social Media can help you reach out to more people and improve your e-commerce conversion rate. You can use social media to promote your products, engage your audience and increase brand awareness.
Leverage Email Marketing
You can use email marketing to send newsletters to your audience. These newsletters can help you engage with your audience and improve your e-commerce conversion rate.
You can provide your audience with information about your products and how they can use them. You can also include information about sales and discounts. This can help you improve your e-commerce conversion rate.
As you can see, there are plenty of marketing strategies to consider. If you use the right one in the right way, you’ll get to see results quickly. This is important because the faster you improve your e-commerce conversion rate, the quicker you start making more money from your website.
Make Your Site Easy to Navigate
Ecommerce websites are a combination of design and technology, where design refers to the visual elements, while technology refers to the programming behind it.
Now, a poorly designed website is one of the biggest reasons why people don’t make a purchase. You need to make sure your website is user-friendly and easy to navigate. If you have too many tabs, or your shopping cart interface is too complicated, you’re losing business.
Focus on the visual elements such as images, colors, and fonts, and then integrate the technology behind it.
Start with a basic website, and then upgrade it based on the feedback you receive while maintaining simplicity and functionality to make sure it’s user-friendly. This can go a long way in improving your e-commerce conversion rate.
Make Your Site Clear About Shipping and Returns Policies
Your shipping and returns policies are an important part of your e-commerce business. Make sure they are clearly listed on your site. Make it clear when you can ship a product, and how long it will take to be delivered.
Most importantly, make sure you are complying with the laws in your country. Your customers will appreciate your honesty, and you’ll also avoid any legal issues.
Install a Popup Retention Program
If you’re running an eCommerce store, then you must know that there are people who make impulsive purchases on your site. This means that most of these visitors don’t come back to make another purchase.
You can change this by installing a popup retention program.
This is a tool that sits on your website and displays relevant offers or discounts to website visitors. This way, you can keep reminding people about your products even after they leave your website. This can help you gain more customers and increase your e-commerce conversion rate.
The popup retention program can be about anything. You can use it to promote new products, or you can use it to remind customers about products that might be helpful for them.
Whatever the case might be, you should make the popup retention program relevant to your products. There are many popup software programs that you can use to implement a popup retention program. Just make sure that the software you use is easy to use and comes with different customization options.
Create a Clear and Effective Sign-up Process
The sign-up process is the first step toward gaining a loyal customer base. So, if the sign-up process is too complicated, then you can expect a poor conversion rate. But if you want to improve your e-commerce conversion rate, then you should try to make the sign-up process as clear and easy as possible.
For example, you can provide a free trial or allow web visitors to shop and checkout as ‘guests’.
Use Discounts to Boost Sales During Holiday Seasons
This is something almost every e-commerce business does during the holiday seasons.
It’s no secret that people are more likely to spend more on gifts. So, if you are running a seasonal business, then you should use this to your advantage and offer discounts for your products to boost sales. This can help you improve your e-commerce conversion rate and make more profit.
But if you are not a seasonal business and need to boost your sales in a hurry, then you can consider using coupons.
Coupons are another great way to boost sales. If you offer a significant discount on your products, then people will be more likely to buy from you. This strategy, however, does have its downsides.
First, they have to be applied manually by each customer. This makes it harder to scale your e-commerce business.
Second, they can make your product less attractive. If your product is already discounted, then offering a coupon on top of that makes it seem too cheap. This can make customers feel like they’re overpaying. That’s why you should only offer your coupon to first-time buyers.
In Conclusion
A high conversion rate is a good sign for any e-commerce store. And while it may seem like a hard task, improving your e-commerce conversion rate is definitely achievable.
Once you nail down the factors that are dragging down your conversion rate, you can start working to improve them. All it takes is a good strategy and professional guidance and advice from experts like 2 Visions.
